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Can Organic Results Get Page-One Search Results?
Yes, they can and when so, they are the best results for delivering traffic to your site. The catch, however, is organic search results have to be grown. That’s why they call them organic. There is no quick fix or easy way to produce top organic results. It takes time, and
- attention to detail
- the right tools
- an understanding of the science of website optimization.
Why are Organic Search Results So Important?
Some of the reasons are mentioned above, including the perceived trustworthiness of organic results vs paid ads, such as the Pay Per Click (PPC) served up by the SERPs. Paid ads have a built in conflict of interest that make searchers a bit suspicious. Organic results are perceived to be more honest and genuine (trustworthy) because they are the pages selected by a neutral party, the search engine your are using, such as Google.
According to research by Hubspot the average click-through rate for paid search in 2010 was only 2%. Although there are many variables to be considered in drawing generalized conclusions, reputable SEO research companies agree with the following fact:
Organic vs. Paid Search Results: Organic Wins 94% of Time. (Search Engine Watch)
Advertising your business online via paid ads is expensive. However, the ROI on well optimized websites that use strategic SEO practices and proven techniques for higher web ranking clearly makes organic click through results (CTR) the better marketing option. And will get you more clients and customers.
Call me, Paul Anderson, SEO at (913-579-3734) and let’s start building your Page-One Search Results program and land more customers for you.